Sports will take a major leap this year with the arrival of exclusive Thursday night NFL broadcasts in the fall, the start of a landmark 11-year rights deal. Along with the ad-free Prime Video, the company’s streaming portfolio includes gamer-centric live programming hub Twitch and a growing live sports operation.
Streaming video has taken a central place in that push. The larger strategy driving IMDb TV, which has a roster of originals as well as library fare, is Amazon’s effort to gain ground in advertising. The rest are organized by themes like comedy and animation, or are partnership offerings like Tiny House Nation, Electric Now, America’s Test Kitchen, Crime 360 and This Old House. Other channels housed on IMDb TV focus on Supermarket Sweep and Bob Barker-hosted episodes of The Price is Right. Although advertising is growing across on-demand streaming, FAST has also become a key element for hubs like Roku Channel, Tubi and Peacock, which followed Pluto TV’s early focus on live programming. On IMDbTV, the Judy Justice channel will be flanked by 50 other destinations known in the industry by the acronym FAST, short for free ad-supported television. Sony's Crunchyroll And GSN Team To Launch Anime Streaming Channel
